After Google introduced the concept of “Google Adwords”; internet marketing changed its face forever. Thereafter, new terminology “Pay per Click advertising” has been ruling the world of Internet. And why should it not? Pay per click has been the most effective and smartest way to reach to the customers and do business with them.
After the inception of this concept, all of the major search engines (Yahoo Sponsored Search and many more) offer PPC or pay per click advertising along with natural SERPs. The best thing about Pay per click advertising is that you have to pay only for the clicks you are going to receive!