Logo Designing

The logo or brand is not a mere graphical design, but is the embodiment of an organization – of its area of work, its ethos, its core values etc. Designing a logo is commonly believed to be one of the most important areas in graphic designing and is thus taken as the most challenging area of designing.

A good logo is unique, and not subject to confusion with other logos among customers, is functional and can be used in many different contexts while retaining its integrity. A good logo should remain effective, must be able to be reproduced small or large, can work in “full-color”, but also in two color presentation (black and white), and spot color or halftone.